MKT 315 Topic 1 Quiz
$20.00
(MKT 315 Topic 1 Quiz, MKT 315 Topic 1 Quiz)
- Question: Which of the following is not an economic factor:
- Question: The Marketing Concept Era is … between:
- Question: Which of the following options is not used in SWOT analysis to set a direction in the brand of a highly competitive marketplace?
- Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is:
- Question: Which is NOT a key strategic decision in formulating a marketing plan?
- Question: Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single purchase?
- Question: Which is helpful for the marketers to evaluate between risk and reward?
- Question: When few sellers control most of the sales, it is:
- Question: What is the process that determines what is … , how to collect it, analyze it, and use it for effective market planning?
- Question: A detailed marketing plan does not include:
- Question: Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable?
- Question: The process of gathering information about events and their relationships within an organization’s internal and external environment is:
- Question: Government regulations, suppliers, competitors, the economy, business trends, finances, and the weather are:
- Question: Which of the following key perspectives is not … while performing the situation analysis?
- Question: Which of the options below enables marketers to understand when they have … the goals of success throughout the plan, and allows them to quickly recognize areas that may be off-track in order to resolve them?
- Question: What is the process … when the wholesalers and manufacturers segment their markets much the same way as retailers?
- Question: In the late 1990s, which of the following was third place in the minds and wallets of world wide consumers?
- Question: Social factors include:
- Question: Marketing includes which of the following activities?
- Question: The process of developing and executing strategies and tactics to market and sell a product or service to a very specific target segment is
