MKT 315 Topic 4 Midterm Exam

(MKT 315 Topic 4 Midterm, MKT 315 Topic 4 Midterm)

1. Question: A combination of products and services offered to consumers or other businesses is … :
2. Question: Although Desert … Water has faced numerous law suits for manufacturing plant emissions that have polluted the ocean, it is currently promoting its bottle recycling campaign. This initiative is an example of
3. Question: Products such as “VHS tapes” are examples of:
4. Question: When few sellers control most of the sales, it is:
5. Question: A physical setting where services are produced, … and consists of the conditions, layout, and any symbols or imagery in the space that influence the creation and delivery of services, the perceived quality of services, and transactions between service providers and customers is:
6. Question: When visiting a foreign market place, Jim notices numerous bill boards with the same unique images. This is an example of .
7. Question: Savory Sea food Restaurant demonstrated when it … its partnership with a cooking oil recycling company to recycle all of its used cooking oil.
8. Question: Recent reports show that % of consumers report that they trust online reviews left by other consumers as much as personal recommendations.
9. Question: Good customer service leads to:
10. Question: The marketing mix consists of 4P’s. The … service marketing mix includes what three(3) P’s:
11. Question: The business model that involves creating value and satisfying consumer needs is:
12. Question: When a country imposes at a riff that will benefit a local industry, this is a form of .
13. Question: —— offers a 100-night trial, promising to accept … mattresses “for any reason” and donate them to charity:
14. Question: Maslow’s hierarchy of needs is:
15. Question: Which is helpful for the marketers to evaluate between risk and reward?
16. Question: Which of the following refers to specific, measurable, achievable, relevant, and timely, and pertains to formulation of organizational objectives that are clear and measurable?
17. Question: Which of the following key perspectives is not … while performing the situation analysis?
18. Question: The Likert scale comes under:
19. Question: Which purchases usually involve a more complex process?
20. Question: Demographics, trends, buying habits, competition, and industry environments are the part of:
21. Question: If a foreign country decides to set annual coffee import quotas, this is a form of .
22. Question: When Ralph Camden was … to meet with a potential customer in a foreign country, he was surprised to learn that it would … appropriate to bribe the security guard at the main gate. This is an example of the                                                                 of that country.
23. Question: What is market segmentation?
24. Question: The United States imposed a(n) when it … an additional tax on imported steel.
25. Question: What are the four positioning statements:
26. Question: In “maturity stage of product life cycle” cost per customer is:
27. Question: Who is required to have multiple decision-makers in order to appeal to multiple stakeholders for a single purchase?
28. Question: Among specific filters, which one is the selective perception?
29. Question: When Pulp Paper Products encourages its employees to volunteer to serve meals at a local homeless shelter, it is actively practicing                   .
30. Question: Albert Snow, a parts specialist, discovered that a … part was slightly imperfect.
31. Technically, the part was acceptable for delivery; but it could fail under extreme (but rare) circumstances. Although it would cost a considerable amount of money to destroy the part, Albert believed that this was the right thing to do. By taking this course of action, Albert demonstrated            .
32. Question: When travelling to another country, company representatives should avoid so that they do not offend anyone.
33. Question: Government regulations, suppliers, competitors, the economy, business trends, finances, and the weather are:
34. Question: Which of the following refers to the four Is of service marketing:
35. Question: The CAN-SPAM Act of 2003 prohibits companies from sending … e-mails/spam to consumers. This is a government-enacted law that is … to ensure
36. Question: Customers in growth stage of life cycle of products are classified as:
37. Question: Peter mistakenly maintains eye contact with a potential foreign By doing so, Peter … the                                          of that country.
38. Question: Vibrant Graphics always considers the needs of all stakeholders whenever it makes business decisions. By doing so, Vibrant Graphics is integrating                     as a part of its business culture.
39. Question: Marketing strategies typically … in stages are the launch of a product with a high-ticket price and supported through a high-level of promotional effort:
40. Question: In PLC stages, the stage in which sales and profits decline is … :