MKT 315 Topic 6 Quiz
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(MKT 315 Topic 6 Quiz, MKT 315 Topic 6 Quiz)
- Question: A “supply chain” is thought of as … because it:
- Question: Priceless Creations provide sits products exclusively to Crafty’s, a chain of pottery painting stores across the The chain then makes its pottery and painting supplies available to end-consumers. This is an example of .
- Question: Indirect distribution is an example of:
- Question: An exclusive distribution strategy:
- Question: When a company arranges two or more marketing channels to target one or more customer segments, it is called a(n)
- Question: Instead of offering its products through “brick-and-mortar” companies, a book distributor decides to market directly to customers through the U.S. mail. This is an example of:
- Question: What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?
- Question: Adding new channels in a multichannel distribution system provides the following advantage:
- Question: It minimizes mass product customization.
- Question: An intensive distribution strategy would … for which of the following products.
- Question: conflict can occur when management at Eat and Run Restaurants disagree about specific discount rates for high school students.
- Question: When service producers bypass intermediaries and market directly to final buyers, or when new channel intermediaries replace traditional ones,
- Question: When an organization changes its distribution channels, it is true that:
- Question: Considering an economic system, converting products made by producers into varieties … by consumers is the role of .
- Question: A direct marketing channel would … by which of these companies?
- Question: When Juicy Chicken decides to promote grilled chicken instead of traditional fried chicken, Juicy Chicken experiences
