MKT 315 Topic 8 Final Exam

(MKT 315 Topic 8 Final, MKT 315 Topic 8 Final)

1. Questions: If a sudden ringing sound distracts an advertisement reader, and it prevents him from recalling the message, this unplanned event is called .
2. Questions: Because of , businesses are forced to be competitive:
3. Questions: Tasty Pizza implements in order to optimize local search engine queries.
4. Questions: Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:
5. Questions: During the step of the selling process, a salesperson presents the value of the company’s product or service and offers solutions to customer problems.
6. Questions: Adding new channels in a multichannel distribution system provides the following advantage. In order to evaluate how long a visitor remains on a website, IT manager John
7. Questions: Anker man evaluates the visitor’s .
8. Questions: is used by web designers to ensure that each web page works effectively with various search engines.
9. Questions: The ROI equation does not:
10. Questions: When a group of individuals selects a particular consumer-submitted entry, it is … ____ .
11. Questions: incorporates the use of web pages, sponsorships, press releases, and special events.
12. Questions: When a sales person prepares a presentation for a particular customer, the sales person is in the step of the sales process.
13. Questions: It is beneficial to use digital catalogs because .
14. Questions: A enables salespeople to efficiently work from any location at anytime.
15. Questions: When Bill successfully overcame each of his customer’s objections and … for the order, Bill was in the step of the selling process.
16. Questions: When selecting a media vehicle, a media planner calculates the total cost of using a particular medium at the .
17. Questions: What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?
18. Questions: Which of the following is the first step in the personal selling process?
19. Questions: are free or minimal cost items … by companies in order to entice customers to buy their product.
20. Questions: Jon Peabody, marketing manager for Jake’s Automotive, reviews how successful their recent digital marketing campaign has been by studying                       data.
21. Questions: What is the final step in the selling process called?
22. Questions: Judy Evans, web designer, … a webpage in order to share positive consumer reviews.
23. Questions: An effective integrated communications and promotion program should begin with .
24. Questions: When Juicy Chicken decides to promote … chicken instead of traditional fried chicken, Juicy Chicken experiences _____ conflict.
25. Questions: Instead of offering their products through “brick-and-mortar” companies, a book distributor decides to market directly to customers through the U.S.mail. This is an example of .
26. Questions: In order to provide customers with an opportunity to try their product, companies offer .
27. Questions: The  of the message is based on the number of times an average person in the target market is … to a message.
28. Questions: Before calling on a prospect, a salesperson seeks to discover information about a prospective This is the step of the sales process.
29. Questions: Considering the communication process, an advertisement of a particular copier machine model would be considered .
30. Questions: The most costly promotion tool is usually .
31. Questions: The point with the largest vertical distance between the total revenue and total costs represents the point at which:
32. Questions: If salesperson Jane calls her customer to make sure that he is … with the product, Jane is in the stage of the selling process.
33. Questions: When Auto-Manufacturing Company … a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of .
34. Questions: Pete Jones, a bait shop owner, incorporates within a webpage to entice customers to buy a new lure.
35. Questions: When a receiver assigns meaning to the symbols … by company advertisements, it is … ___ .
36. Questions: Which major promotion strategy incorporates telemarketing, product catalogs, kiosks, and the Internet?
37. Questions: When a producer focuses marketing events toward final consumers in order to persuade them to buy the product, the company is applying a (n)
38. Questions: Alice Jackson … her company webpage to include a  page that directs visitors to a particular webpage and entices them to buy a … product.
39. Questions: Which of these items can … an integral part of an effective sales promotion strategy?
40. Questions: Instead of depending on product marketing information, modern customers can use to acquire information about products and services.