MRKT 4504D-2 Module 6 Midterm Exam
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(MRKT 4504D-2 Module 6 Midterm, MRKT 4504D-2 Module 6 Midterm)
- Question: ____________ represent an effort to identify and categorize groups of according to customers and countries according to common characteristics.
- Question: Which of the following is an accurate description of the Value Equation?
- Question: The business tool that helps companies collect, store, and analyze customer data is:
- Question: Low-income countries have a GNI per capita of $1,025 or less.
- Question: Which of the following is the process of evaluating the segments and focusing marketing efforts on a country. Region. Or group of people that has significant potential to respond?
- Question: When a company succeeds in creating more value for customers than its competitors, it is said to have:
- Question: Demographic segmentation is … on measureable characteristics of populations, such as income, population, age distribution, gender, education, and occupation.
- Question: ______is defined as the strategy that identifies a brand as a symbol of a particular global culture or segment.
- Question: Efficient consumer response (ECR) can … as a joint initiative of members of a supply chain working together to improve and optimize aspects of the company’s supply chain to benefit customers.
- Question: An attitude is a … tendency to respond in a consistent way to a given object or entity.
- Question: Differentiated global marketing is also known as:
- Question: The study of signs and their meanings is … :
- Question: Primary data is information … from libraries, industry or trade journals, or online database?
- Question: In what type of market would demand materialize if an appropriate product were made available?
- Question: Emotional segmentation involves grouping people in terms of their attitudes, values, and lifestyles.
- Question: Which of the following is … when two or more countries agree to eliminate tariffs and other barriers that restrict trade?
- Question: A ________ is a sample of respondents whose behavior is … over time.
- Question: Foreign consumer culture positioning associates the brand’s users, use occasions, or product origins with a foreign country or culture.
- Question: Survey research utilizes questionnaires … to elicit quantitative data, qualitative responses, or both, and is often … by means of a questionnaire … through the mail, … over the telephone, or … in person.
- Question: The 80/20 rule suggests that:
- Question: Which of the following is NOT one of the four main areas of the study of spoken or verbal language?
- Question: Which type of research utilizes a … moderator to facilitate discussion of a product concept, a brand’s image and personality, an advertisement, a social trend, or another topic with a group of 6–10 people?
- Question: Which of the following are key elements or factors … for a business to take root and grow in a particular country market environment?
- Question: _____analysis can … to transform large amounts of data into manageable units; … computer programs perform data reduction by “distilling out” from a multitude of survey responses a few meaningful
- Question: Supreme and independent political authority can … as:
